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Research papers

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roberta M. McConochie, Tom White
Company: Nielsen
June 15, 1996
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Citation

McConochie and White (1996a, June 15). Data base synergies. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/data-base-synergies